When sophisticated art and design seamlessly blend with lifestyle at the luxurious S'RIN Prannok-Kanchana by Singha Estate, in collaboration with Eichholtz, the world-renowned furniture brand, and curated by Quattro Design.

Mediterranean Revival concept in elegance, chic, and detail Global brand cooperation inspired to celebrate the art of living

Bangkok, 19 November 2024: Singha Estate PCL (SET: S), international property and investment developer, is guided by the vision, “Entrusted and Value Enricher for Sustainable Growth”. The company’s residential unit is highlighting its pursuit of “Mastering the Luxury” in partnership with Quattro Design (qd), a high-end furnishing provider. Pieces have been curated from world-renowned furniture brand Eichholtz at S’RIN Prannok-Kanchana estate, to fit out three show units in three distinctive styles and clubhouse, showing off the designing concept of Mediterranean Revival style which seamlessly blends classic elements with modern touches.

The partnership is a combination of three brands with separate strong suits: Singha Estate, luxury property developer, and Quattro Design, a premium studio focused on bringing global luxury furniture and interior décor to Thailand. They have curated furniture from Eichholtz, a luxury brand from the Netherlands famed for its fine design and premium quality materials.

Phanicha Chirapak, First Vice President and Head of Marketing for Residential Developments at Singha Estate PCL, commented, “S’RIN Prannok-Kanchana’s outstanding design deeply understands its residents by incorporating an airy design inspired by the Mediterranean, creating a harmonious living experience with nature. This is combined with the distinctive blueprint of Singha Estate, which lays out communal and personal spaces to match the lifestyle needs of every generation. S’RIN Prannok-Kanchana features special design elements that connect the exteriors and interiors, while the beauty of the estate’s scenery is integrated into the house design with Mediterranean Revival style, embellished to perfection with world-renowned furniture from Eichholtz. The design flawlessly blends the elegance of both exterior and interior architecture. The concept for residents is ‘Craft to Last,’ a philosophy that Singha Estate prioritizes through meticulous attention to detail, which aligns with the values of Eichholtz. This collaboration marks a significant step towards Singha Estate’s collective goal of ‘Mastering the Luxury.’”

Phraophan Laohapongchana, Founder, CEO and Design Director of Quattro Design Co., Ltd.,said, “As an importer, designer and producer of premium furniture, our collaboration with Singha Estate and Eichholtz on this occasion is combining the expertise of all three brands in building the perfect house which is both functional and beautiful. The distinctive architectural design of S’RIN Prannok-Kanchana integrates classic Mediterranean house design with modern comforts for present contexts. In this we have been inspired by nature, and famous coastal cities and cultures, all done with natural shades and fresh colors. Each house has been designed to evoke an atmosphere of liveliness and warmth with a marine ambience. Quattro Design has thought up the perfect interior décor for a house beside the sea and made it a reality, by combining distinctive styles and inspirations from local lifestyles.”

The three show houses at S’RIN Prannok-Kanchana have been decorated inside with different concepts, loosely tied together with the Mediterranean spirit through their choice of colors, materials and furniture from Eichholtz which seamlessly blends classic design with modernity. Each house highlights different lifestyles.

·       Residence I (626 Sq.m.): Under the concept “Mediterranean Majesty”, the inspiration here comes from the port of Palermo, Sicily in Italy, which is of ancient foundation. The city combines culture, art and the timeless allure of the sea. A wide array of forms, surfaces and materials are suited for lifestyles which integrate sustainable cultural diversity with classicism.

·       Residence II (524Sq.m.): This is the “Mid-Century Coastal Escape” concept, inspired by Palm Springs on the US West Coast, a design of relaxing opulence.  The mid-century style brings something of a resort atmosphere. Large airy spaces have simply arranged components, with the aim for a feeling of expansive luxury. The furniture pieces have been carefully curated to present a variety of forms and materials, for a distinctive and carefully done layout.

·       Residence III (440 Sq.m.): The concept “Azure Serenity” has been inspired by Nice in the South of France. This collection showcases the liberating effects of la vie au bord de la mer, inside and outside, with family and with friends. Another inspiration is distinctive art which captures the colors of the sea, the golden sun and colorful coral. The shapes of the furniture suggest feelings of movement and life in every space.

Global brand comes to S’RIN Prannok-Kanchana by Singha Estate

Eichholtz was founded in 1992 by Theo Eichholtz in the Netherlands, which started out as a fascination and passion for classic furnishings, and vintage furniture and décor. Now, Eichholtz has become a world leader in luxury furniture, and recognized in design terms for its Dutch take on European Sensibility, and an esthetic philosophy based on European craftsmanship, which is combined with world class luxury, to create designs that are classic and current. Every piece is carefully hand-crafted by skilled artisans to create a timeless piece of premium quality.

Mr. Edwin van der Gun, Chief Creative Officer of Eichholtz said, “Our philosophy is to prioritize quality and timeless design. We have been recognized and celebrated by design lovers around the world, and this collaboration is a smooth combination of our vision to create a house which is not just beautiful to look at, but great to live in. There is a similarity between Eichholtz concept of Timeless Craftsmanship and Singha Estate’s mission of Craft to Last. We both design for both pragmatic reasons and esthetic reasons, with attention to detail all along the process from the original idea to a real piece of furniture. It is the combination of beauty and practicality which makes for a harmonious whole, which is the point at which both brands are connected through our passion for craft.”

 

The sample pieces of Eichholtz furniture curated by Quattro Design for S’RIN Prannok-Kanchana are as follows:

·       Eichholtz Toscano Chandelier, made from hand-blown glass with natural curves and brass details, at a prominent spot in the sitting room.

·       Florence Coffee Table, made from travertine stone with a natural surface and distinctive style.

·       Isernia Coffee Table, inspired by organic forms which flow, and highlight natural curves.

 

S’RIN Prannok-Kanchana is a project of 81 detached houses with big land plots on a site of 56 rai. With each house allotted 125-287 square wah of land, and with three house types to choose from. Every house is designed for both practicality and esthetics, with its fine materials beautiful to both see and touch. Prices start at 45 MB. Customers may call 1221 for more details and a viewing appointment. More information and details as are available from https://residential.singhaestate.co.th/singlehouse/srin/prannok/th/