Singha Estate Expands Horizontal-Housing Segment Based on Sustainable Diversity Concept, Launches “SIRANINN Residences” the Super Luxury Detached House Project That Already Recorded Ownership

Bangkok (26 January 2023) – Singha Estate continues to tap into horizontal-housing market with its “Sustainable Diversity” concept. Responding to diverse needs and targeting a new segment, the company has launched the Super Luxury “SIRANINN Residences”. Developed based on TRUE LEGACY LIVES NOW concept, this housing project perfectly answers modern lifestyles. It therefore has already recorded ownership transfers valued over THB 830 million during presales. 

Singha Estate has organized the official launch of its latest housing project, SIRANINN Residences Pattanakarn 32. Currently, the company’s businesses have covered vertical-housing projects with The ESSE and The EXTRO brands, horizontal-housing projects that include the Ultra Luxury, SANTIBURI the Residences and home-office projects under brand ‘SENTRE’. SIRANINN Residences marks Singha Estate’s further step into the horizontal-housing market. Embracing Sustainable Diversity concept, Singha Estate aims to develop quality housing and diverse housing experiences in support of quality of life across all aspects. The ultimate goals are to ensure that a home is truly a place of happiness for every family member, to promote balanced living, and to create the legacy that can be passed on from generation to generation.

Mr. Nattavuth Mathayomchan, Chief Residential Development Officer at Singha Estate Public Company Limited, says SIRANINN Residences Project marks a milestone in his company’s entry into a new segment. This year, Singha Estate plans to enter a few more segments with five projects that altogether have the value of about THB 10 billion. All these projects place an emphasis on Singha Estate’s key focuses namely Quality, Family Happiness and Good Community Relations.

“We have developed super-luxury housing to ride further on the success of our Ultra Luxury Project or SANTIBURI The Residences. Launched in early 2022, SANTIBURI The Residences was a success with positive feedback and sold-out records. Our project development places a strong emphasis on not just quality but also branding. Singha Estate is determined to develop housing that fulfills diverse lifestyles while maintaining a proper housing balance and perfect living. We aim to ensure that a home is truly a legacy that can be timeless and preciously passed on from generation to generation. We pay attention to detail across all steps from design to material selection. All home functions must caringly answer living needs to deliver valuable experience to customers. Today, we are ready to officially launch SIRANINN Residences Pattanakarn 32. About 95 per cent of this THB 2.9-billion super luxury horizonal-housing project has already been reserved. Last year, the project’s transfer ownerships were worth over THB 830 million in 2022, reflecting customers’ confidence and trust in Singha Estate’s housing products,” Mr. Nattavuth continues. 

SIRANINN Residences Project presents two-story detached houses in Super Luxury style. Located on a 23-rai plot of land in Pattanakarn area or just five kilometers from Thonglor, this project has convenient access to key urban facilities. Buyers of the project’s units enjoy exclusivity as there are only 28 units available. Prices range from THB 65 million to THB 180 million. Developed based on “True Legacy Lives Now” concept, this project accords importance to Family-Oriented designs in hopes of fostering family ties. When family members live together at SIRANINN Residences, they create happy moments and lasting memories together. Their houses are not made of brick and stone alone. 

Mr. Nattavuth adds that SIRANINN Residences development is rooted in Singha Estate’s three principles for housing development namely Quality Living, Healthy Living and Sustainable Living. In line with this philosophy, Singha Estate housing units are like legacies that capture precious memories and deserve being treasured for generations. SIRANINN Residences features three house plans. All of them are two-story detached houses with Modernism Tropical Architecture design. Residence I has 820-square-meter space, Residence II has 682-square-meter space, and Residence III has 551-square-meter space.

• Residences I : Boasting the utility space of 820 square meters, this house plan applies to a plot with the size of at least 219 square wah. It has five bedrooms, six bathrooms/dressing rooms/utility room, and parking spaces for up to eight cars. The courtyard at the heart of the house is its highlight. When developed as a green area, it offers a nice view for residents who will look out of the windows from the second floor. With such courtyard, the overall atmosphere proves cozier and more relaxing too.  
• Residences II : With 682-square-meter utility space, this house plan applies to a plot with the size of at least 152 square wah.  It has five bedrooms, six bathrooms/dressing rooms/utility room, and parking spaces for up to eight cars. 
• Residences III : Offering 551-square-meter utility space, this house plan applies to a plot with the size of at least 125 square wah. It has four bedrooms, five bathrooms/dressing rooms/utility room, and parking spaces for up to four cars.

Every house at SIRANINN Residences perfectly connects all house functions. While every family member will have private corners, there are ample spaces for family activities. Spaces inside each house are also versatile. They can be easily reconfigured to serve various purposes. For example, the bedroom on the first floor can serve well as the bedroom for an elderly family member because there is no split level. Its attached bathroom has vast space and can accommodate a wheelchair user too. All house plans boast over 3-meter ceiling height, which ensure houses look grand and nice. Sanitary ware for all houses come from world-class brands such as Duravit, Hansgrohe and Axor. Pantry materials, meanwhile, are of  Leading German brands. 

SIRANINN Residences is fully-equipped with world-class facilities such as a swimming pool, a jacuzzi, and a sauna room. Its playground features rubber flooring for kids’ maximum safety, with playthings designed to blend well into the project’s environment. Its 1-km jogging track also matches well with the growing popularity of outdoor exercise. Inside its gym are innovative machines from the world’s No. 1 exercise-equipment brand Technogym. With pleasant layers, the project’s public garden offers a perfect setting for a BBQ party. There are also exclusive common areas like Club House, working spaces and Business Center. The project, moreover, offers Chef’s Table area for people who are interested in private dining services. In addition, the project provides premium concierge services. Operated by S KLASS, these after-sales services ensure residents’ convenience. Every house at SIRANINN Residence has efficient waste-management system too. In all, it truly delivers perfect living experience and sustainable value for people of all generations. 

Another key advantage of SIRANINN Residences is its “prime location”. Positioned as “a city home”, it has convenient access to various major business districts. Sukhumvit, Thonglor, and Ekamai are just five kilometers away. It also connects conveniently to Rama IX Road, which features many interesting places and public infrastructure. Included are community malls, department stores, BTS system, public parks, and leading international schools. For peace of mind, several top hospitals are also nearby. SIRANINN Residences therefore fulfills the needs of people who want a family-oriented city home that adds value, happiness, and good memories to their family life. 

In 2023, Singha Estate has also developed SENTRE home-office project. With SENTRE referring to the center, this project presents Premium Luxury Home Office in Pattanakarn area. Developed based on True Success Begin Here concept, this project offers three-story home offices each with a mezzanine for grand ambience and entrance. The land-plot sizes of its units start from 42 square wah. Total utility spaces are at least 351 square meters per unit. Each unit has parking spaces for up to four cars too. Its plan, moreover, can be easily reconfigured to serve various functions. SENTRE units answer business purposes perfectly thanks to their location in city center or on Pattanakarn 32 Road. Prices start from THB 21.9 million.

Singha Estate has never stopped developing quality housing projects and building further successes from its house plans, which are perfect answers to precious living. The company will continue to capitalize on its strengths in the development of Singha Estate’s Super Luxury housing for the delivery of best living experiences to customers of all its housing projects.